Farewell Nyhedsavisen...we won't miss ya'!

Out came the announcement a short while ago that one of Copenhagen's 4 free daily newspapers, Nyhedsavisen, had (at last) run aground, apparently after bleeding some 1 million kroner per day (!!). It officially closed its doors for good yesterday.

Here's a couple of comments I can offer:

Firstly, this is hardly a surprise. In the last apartment we lived, Nyhedsavisen used to get delivered to the door most mornings, for some reason or other. We certainly never ordered it. Interestingly, it was generally there on the doorstep in the late evening, the day before. That is to say, the news was about as fresh as a loaf of stale bread - and an extremely low quality one, with not much taste to begin with, at that.

Secondly, bike anywhere around the center of Copenhagen and one cannot avoid the free newspapers. MetroXpress and Urban are arguably at the absolute bare minimum level of acceptability of the lot - lest you misunderstand what I'm mean, let me define 'minimum level of acceptability' as not unlike choking back an abnormally bitter and horrid morning coffee that is just a tiny bit above room temperature, when no other alternative is available (and your fighting off a mean hangover). So it's not saying much.

To put it another way, while basically it was barely even worth bothering to flip through Nyhedsavisen, MetroXpress and Urban can provide a bare level of distraction during a 5 or 10 minute metro ride. But not much more. And the fact that I'm even suggesting this is the definition of a 'minimum level of acceptability' suggest the depths to which daily journalism standards and expectations have fallen, at least in the area of free newspapers.

Imagine if somebody actually managed to put out a free daily morning newspaper that managed to provide some original insight, even if it wasn't comprehensive in it's coverage. That could actually be something worthwhile, and a much better way to kill time during a metro ride.

So good riddance Nyhedsavisen, we really won't be missing ya'.

*Ed. note: Upon second thought some hours later, I believe it was actually '24 timer' that arrived at our door each day, not Nyhedsavisen. Nonetheless, this doesn't really change the bottom line, since the free newspapers are virtually interchangeable anyway...and I should acknowledge that they do, every once in a while, pull out some half-baked piece of journalism that is mildly original. It just doesn't happen all that often, and it takes them rather a lot of forest in between...

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