Hmmm, what's that beer...?

Every now and then, some little and seemingly meaningless event or incident reminds you that things are always developing, and in the case of Copenhagen, generally for the better, I would say.

A recent addition at the exit gates at Copenhagen Airport is a case in point. The orange facade and clean lines of the relatively new 'Nørrebro Bryghus' bar is the first thing passengers see as they exit the airport. And this really is something notable - notable for what it isn't.

See, in years past, dear old Carlsberg would never have let such an opportunity to blast their green logo in front of a few million people, many stepping onto Danish soil for the first time, get by them. But somehow the little Nørrebro Bryhus-microbrewery outfoxed the giant, grabbing onto this prime spot. And it's more than a symbolic victory, since this really is the first 'visual of Denmark' as passengers exit customs and effectively enter Denmark.

It's also a nice allegory to the state of the beer market in Denmark, which has been thoroughly rejuvenated with the addition of piles of small breweries and tasty beers. I like it.

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